NETHERLANDS
890 €
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Smart 39
View collectionCrafted from corrosion-resistant 316L surgical steel and measuring just 5 mm thin, the Smart 39 redefines Swiss sport-chic elegance with its ultra-slim profile. Its patented “half-and-half” design honors Gérald Genta—the legendary watch designer behind over 100,000 sketches between 1954 and 2011.
Refined details include an invisible crown, dual guilloché dial, scratch-resistant sapphire crystal, and an integrated silicone strap. Inside, a Swiss-made, ultra-precise quartz movement delivers a 5-year battery life.
Water-resistant up to 50 meters and backed by up to 8 years of international warranty, the Smart 39 is available in vibrant orange, turquoise, green, blue, white, and black.
FRANCE
890 €
IRELAND
890 €
SOUTH AFRICA
890 €
SWITZERLAND
890 €
GERMANY
890 €
GREECE
890 €
ITALY
890 €
JAPAN
890 €
Diamonds
View collectionDiscover our unique collection with 42 impactful ecological and ethical laboratory-grown diamonds: 1,26 ct in total, 42 diamonds, each 2 mm large and 0,03 ct !
“Shine bright like a diamond” says the song… Use the “try me on” and enjoy the sport-chic jewels on your wrist. Which color will you fall in love into ?
Disrupting time with elegance
Creator of the "50/50" Watch Design
Two iconic watches in one. A vision. A signature.
In 2020, in Lugano, a simple yet revolutionary idea took shape: to unite two masterpieces of watch design—both conceived by Gérald Genta—into a single, bold timepiece.
The concept was sparked over dinner, when one of the founders placed two watch visuals side by side in the shape of a bow tie, folded them together… and the “50/50” design was born.
Two half-dials. Two half-cases. One patented, asymmetrical silhouette, instantly recognizable.
The name came naturally: Genius. A tribute to the “Picasso of watchmaking,” who created over 100,000 sketches between 1954 and 2011. A contemporary work of art, crafted to be worn.
DIAMONDS
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Born in Lugano - Switzerland
Genius was founded in Lugano, at the heart of Italian-speaking Switzerland, a serene, refined, and inspiring setting that echoes the spirit of its timepieces.
It was in this distinctive environment that Genius introduced a bold new vision: an unprecedented asymmetrical watch that defies the traditional symmetry of classic watchmaking. Two contrasting guilloché patterns—horizontal and “Grande Tapisserie”—two half-dials, two half-bracelets, and one striking signature: an invisible crown that elevates the purity of the design.
Merging Swiss precision with daring creativity, Genius embraces its counter-current identity, always with elegance.
Legacy 39mm
2020
2020
Hommage 39mm
2021
2021
Heptagon 39mm
Smart 39mm
2022
2022
Hommage 39mm Diamonds
2023
2023
Idiofyia 39mm
2024
2024
Genie 36mm
2025
2025
Idiofyia 36mm
Goddess 34mm
2026
2026
Smarter 37
Maestro 39mm
Aquanero 40mm
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