Smart Collection

No matter if it’s during the hectic pace of business or the buzz of nightlife, the soon to be launched Smart collection will fit every occasion. 

Legacy Collection

We present to you our Limited edition collection 50/50: The Legacy Collection, inspired by the luxury watch design of Gerald Genta represents a combination of the look of high-end stainless steel with a touch of luxury, the perfect companion for a modern individual.

Hommage Collection

As the second addition to the range, the Hommage collection offers a high-quality finish that is rounded off perfectly with an anti-reflective sapphire glass. Designed for the everyday needs of every lover of fine timepieces, with a choice of attractive colours and a few perfectly tuned shades for special occasions.

We are defined by the human dimension of time. Because we are what we achieve in life, legacy is what defines our inherent worth. I have always been fascinated by the world of haute horology because it expresses beauty and precision craftsmanship alike, and because of the extraordinary people behind each and every timepiece. Genius is a tribute to Gerald Genta’s legacy, his unparalleled talent for creating the most iconic watches of all time. With all due respect to the maestro, I wanted to create something new and truly unique. Genius is a design collision, an art-form coming to light from the cosmic impact of shapes. We live in a chaotic intersection of disciplines and ideas burst from the most exciting and unpredictable of all times – the time of genius.                                                                                                                                                                                                                                                                                                                                         -Mr. Genius

“Without GERALD GENTA, watchmaking as we know it today would not exist. There would be no “SPORT CHIC” watches.”

                                                                                                  -Laurent Picciotto


History of Art was built on disobedience and it’s an artist’s duty to provoke the world in order to change it. An artist is a rebel who challenges his time by proposing the unthinkable. His ideas must be unsettling, his opus a scandal. It’s not work, but collision he must seek. Matter, energy, and time came to life through a clash of opposite forces, and Inspiration is no different. Call it controversy if you wish.

We call it Genius.

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